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Media's AI Pivot
10MAY

News Corp names $1.5bn AI settlement

3 min read
16:44UTC

Robert Thomson put a number on the AI publisher trade on his Q3 call: an anticipated $1.5bn settlement with Anthropic, roughly six times News Corp's existing OpenAI deal. The figure is one of three structurally different commercial templates that emerged in the same 30 days, and the choice will decide which mid-tier publishers survive the AI traffic crash.

Key takeaway

News Corp at $1.5bn re-prices the market; Reach plays a different hand; mid-tier publishers must choose a template within 90 days.

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Robert Thomson told analysts on the Q3 FY2026 call that News Corp anticipates a $1.5 billion settlement with Anthropic, roughly six times its prior $250m OpenAI deal and the first publisher figure of this scale ever read into a SEC-filed transcript.

Sources profile:This story draws on neutral-leaning sources

Robert Thomson named a $1.5bn Anthropic settlement on News Corp's Q3 FY2026 earnings call on 8 May. He described the figure as anticipated rather than closed, reading it into SEC-filed investor channels.

The prior OpenAI deal ran at roughly $250m over five years. At six times that figure, Thomson's disclosure reprices every tier-1 publisher negotiation currently in progress. 

Reach plc became the first major UK regional publisher to disclose a usage-based AI licensing deal, agreeing pay-per-usage terms with Amazon Web Services as Q1 group revenue fell 6.9% and digital revenue dropped 8.1%.

Sources profile:This story draws on mixed-leaning sources from United States
United States
LeftRight

Reach plc disclosed in its April 2026 trading update an AI licensing deal with Amazon Web Services on a pay-per-usage basis. Group revenue fell 6.9% and digital revenue fell 8.1% in Q1.

Pay-per-usage is the only AI licensing template available to publishers without litigation leverage at News Corp's scale. Reach has active talks with several other platforms on similar terms. 

Josh D'Amaro used his first earnings call on 6 May to declare AI a three-pillar growth strategy, confirmed Disney would not renew its planned $1bn OpenAI investment after the Sora consumer product shut down on 26 April, and disclosed an internal token-tracking dashboard logging 16.4 billion AI tokens across 4,800 employees in nine workdays.

Sources profile:This story draws on neutral-leaning sources from United States
United States

Josh D'Amaro, on his first Disney earnings call on 6 May, declared AI a three-pillar strategy and confirmed Disney would not proceed with its $1bn OpenAI investment after Sora shut down on 26 April.

An internal AI Adoption Dashboard tracked 16.4 billion tokens used by roughly 4,800 employees over nine workdays at an estimated $812,000. That measurement layer survives any single vendor withdrawal. 

Avid and Google Cloud announced a multi-year deal at NAB Show 2026 on 16 April embedding Gemini and Vertex AI directly into Media Composer, putting Google's agentic AI inside the dominant non-linear editor used across professional broadcast and post-production worldwide.

Sources profile:This story draws on neutral-leaning sources

Associated Press, NBCUniversal, BBC, ITN, Channel 4, Sky, ITV, Al Jazeera and the Washington Post are jointly developing SMART STORIES, an IBC 2026 Accelerator open standard for story-context interoperability across vendor systems, with proof-of-concept demos due at IBC Amsterdam in September.

Sources profile:This story draws on neutral-leaning sources

Nine news organisations, including The AP, BBC, and NBCUniversal, launched SMART STORIES on 30 April, targeting an open standard for story-context portability in agentic news production. Proof-of-concept demos are due in Amsterdam in September.

NBCUniversal's Alex Bassett set the target as a minimum viable product. Nine signatories from the US, UK, and Middle East give the consortium procurement weight over vendors. 

Sources:IBC Show

The Associated Press co-championed the SMART STORIES open-standards consortium for AI news production interoperability in the same fortnight it offered voluntary buyouts to journalists, two postures that are factually concurrent rather than causally linked but are running through the same 178-year-old wire service.

Sources profile:This story draws on neutral-leaning sources

The Associated Press co-launched the SMART STORIES open-standards consortium for agentic news production while offering voluntary journalist buyouts as part of an AI-driven restructuring in the same fortnight. AP has not linked the two publicly.

RTL Group cut 600 jobs in Germany in late 2025 alongside AI that reduced screening tasks by up to 80%. AP carries the same tension without resolving it publicly. 

DAZN and TikTok announced on 30 April that they would livestream a Serie A fixture free on TikTok across the UK and Ireland, the first time DAZN has used TikTok as a live distribution window rather than a clip-archive destination, with Genius Sports' Moment Engine providing the in-game ad-trigger layer.

Sources profile:This story draws on neutral-leaning sources

DAZN and TikTok announced on 30 April they would livestream a Serie A fixture free across the UK and Ireland, marking DAZN's first use of TikTok as a live channel. Revenue-share terms were not disclosed.

DAZN's Delta Protocol sends only changed pixels per frame, cutting transmission costs sharply. That drop in cost makes giving a fixture to TikTok viable on its own profit and loss. 

BuzzFeed unveiled Branch Office, an AI consumer-app spinoff led by Bill Shouldis, at SXSW on 17-19 March, shipping BF Island, Conjure and Quiz Party; the same investor disclosure recorded substantial doubt about the company's ability to continue as a going concern after a $57.3m 2025 net loss.

Sources profile:This story draws on neutral-leaning sources

BuzzFeed unveiled Branch Office, an AI consumer-app spinoff, at the SXSW festival in Austin on 17 March. The launch disclosure simultaneously recorded a going-concern warning after a $57.3m net loss in 2025.

Q1 2026 results land on 11 May; consensus forecasts a $0.27 per-share loss. Branch Office revenue above the going-concern threshold reads as a pivot; below it reads as cover. 

Adobe launched its Firefly AI Assistant in Premiere Pro on 15 April as the first NLE-native agentic creative agent from a major incumbent editing software vendor, orchestrating multi-step Creative Cloud workflows from inside the editing interface itself.

Sources profile:This story draws on neutral-leaning sources
Sources:Adobe News

BBC Studios opened a standing AI Creative Lab under Alice Taylor, formerly of Channel 4 and Penguin Random House, the BBC's first dedicated AI editorial unit, with a mandate spanning innovative, ethical, editorially sound and technically robust AI content output across BBC Studios productions.

Sources profile:This story draws on neutral-leaning sources
Different Perspectives
News Corp (US tier-1 publisher)
News Corp (US tier-1 publisher)
Robert Thomson named the $1.5bn anticipated Anthropic settlement on the Q3 FY2026 earnings call, using 'anticipated' rather than 'agreed' as the settlement remains live. Reading a specific dollar figure into an SEC-filed transcript closes the information asymmetry that kept bilateral AI deal terms private across the industry.
Reach plc (UK mid-tier publisher)
Reach plc (UK mid-tier publisher)
Reach's April trading update disclosed a pay-per-usage AWS deal alongside Q1 group revenue down 6.9% and digital revenue down 8.1%. The framing treats usage-based licensing as a structural hedge against ad-revenue decline, with 'active discussions with several other tech platforms' signalling deliberate counterparty diversification.
EU regulators (AI Act Article 50)
EU regulators (AI Act Article 50)
Article 50 transparency obligations take effect 2 August 2026, with 84 days remaining and no major EU broadcaster publicly signed to the Code of Practice. The enforcement window coincides with the Q1 2026 earnings cycle, compressing the compliance decision horizon for RTL Group, M6 and ProSiebenSat.1.
SMART STORIES consortium (IBC Accelerator)
SMART STORIES consortium (IBC Accelerator)
Nine organisations including AP, BBC, NBCUniversal, Sky and ITV are building an open standard for story-context portability across agentic editing vendors. NBCUniversal VP Alex Bassett called the target 'something close to a minimum viable product rather than a simple proof of concept', with demonstrations due at IBC Amsterdam in September 2026.
Sport rights holders (DAZN and Genius Sports)
Sport rights holders (DAZN and Genius Sports)
DAZN's 30 April TikTok Serie A livestream and Genius Sports' Moment Engine launch mark the shift from social as the clip-reel to social as the live channel. Rights holders are ceding first-window distribution control in exchange for monetisation share and audience access, with DAZN's AI Delta Protocol reducing transport costs to make free livestreams viable on a P&L.