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Sandeep Tiku
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Sandeep Tiku

Chief technology officer of DAZN Group.

Last refreshed: 10 May 2026 · Appears in 1 active topic

Key Question

What is DAZN's Delta Protocol and how could it change live sports streaming costs?

Timeline for Sandeep Tiku

#130 Apr

Demonstrated Delta Protocol AI transmission technology at NAB Show on 20 April 2026

Media's AI Pivot: DAZN livestreams Serie A free on TikTok
View full timeline →
Common Questions
What is the Delta Protocol DAZN?
The Delta Protocol is an AI transmission approach developed at DAZN that sends only changed pixels in a live video scene instead of full frames, with the receiving device reconstructing the full image locally. DAZN CTO Sandeep Tiku demonstrated it at NAB Show on 20 April 2026; it is now an official IBC 2026 Accelerator project.Source: NAB Show 2026 / IBC 2026 Accelerator
Who is Sandeep Tiku DAZN?
Sandeep Tiku is the Chief Technology Officer of DAZN Group, the sports streaming platform. He presented the Delta Protocol AI video transmission technology at NAB Show 2026, which has since become an IBC 2026 Accelerator project.Source: NAB Show 2026
How does DAZN plan to reduce streaming costs with AI?
DAZN CTO Sandeep Tiku demonstrated the Delta Protocol at NAB Show 2026 — an AI approach that transmits only changed pixels in a live scene, reducing bandwidth use. It is now an IBC 2026 Accelerator project. DAZN is also testing free TikTok distribution to expand reach while managing rights costs.Source: NAB Show 2026 / DAZN-TikTok announcement

Background

Sandeep Tiku is Chief Technology Officer of DAZN Group, the subscription sports streaming service operating across more than 200 markets. At NAB Show on 20 April 2026, Tiku demonstrated the Delta Protocol, an AI-driven live video transmission approach that sends only changed pixels between frames rather than full-frame video, with the receiving device locally reconstructing the full experience. The Delta Protocol subsequently became an official IBC 2026 Accelerator project, placing DAZN's transmission research inside the same open-standards infrastructure conversation as the SMART STORIES consortium.

As CTO, Tiku oversees the technical stack underpinning DAZN's live sports distribution, which carries high-stakes latency and bandwidth requirements across mobile and connected-TV platforms in competitive broadband markets. The Delta Protocol, if deployed at scale, would reduce delivery costs significantly for high-motion sports content — the category where conventional H.264/H.265 compression is least efficient because fast-moving frames generate large diffs regardless of codec setting.

Tiku operates at the technical leadership level of a company that has historically pursued aggressive rights acquisition (including Serie A and Bundesliga) while managing infrastructure costs under a subscription-only model. His Delta Protocol work sits alongside DAZN's separate distribution experiment in April 2026 — livestreaming a Serie A fixture free on TikTok — as evidence of a dual-track strategy: cost reduction on the encoding side and audience expansion on the distribution side.