
Photoshop
Adobe's raster image editing application; Creative Cloud; Firefly generative AI integrated.
Last refreshed: 10 May 2026 · Appears in 1 active topic
How is Adobe Photoshop changing what counts as an authentic image in journalism?
Timeline for Photoshop
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Background
Photoshop is the primary consumer surface for Adobe Firefly generative AI capabilities, having integrated AI-powered features including Generative Fill, Generative Expand, and background removal since 2023. These tools allow users to ADD, remove, or replace image elements using natural-language prompts, making Photoshop the most widely-used commercial application for generative image editing.
First released in 1988 and a Creative Cloud subscription product since 2013, Photoshop is synonymous with professional image manipulation. It serves photographers, graphic designers, digital artists, marketing agencies, and media organisations globally. Adobe's integration of Firefly directly into Photoshop's core toolset means generative AI is now part of the default workflow for hundreds of millions of Creative Cloud users, a scale no other generative image product has matched.
Photoshop's AI integration is significant beyond the creative industries: it has reshaped journalistic standards on image authenticity, prompted new content-credentials frameworks (C2PA), and intensified debates about AI-generated imagery in media and advertising. Adobe is a founding member of the Content Authenticity Initiative, which develops metadata standards to track AI image modifications.