Fox Corporation agreed on 15 June to buy Roku for $22 billion, gaining device-level viewing data from more than 100 million streaming households. The deal pays $160 per Roku share and is expected to generate $400 million in annual cost savings.
Fox One, Fox's new streaming service, launched on 11 June with AI-personalised dashboards for the World Cup. The Roku acquisition supplies the household data that makes those AI features commercially valuable to advertisers.
