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Competition and Markets Authority
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Competition and Markets Authority

UK competition regulator clearing the Sky/ITV deal and investigating cloud-lock-in costs to British firms.

Last refreshed: 27 May 2026 · Appears in 2 active topics

Key Question

Will the CMA clear the Sky/ITV deal, and does it have the teeth the EU has?

Timeline for Competition and Markets Authority

#314 May

Identified as requiring competition clearance for the deal

Media's AI Pivot: ITV nears £1.6bn sale into Sky's stack
#215 Apr

Provided £500m annual cloud lock-in waste estimate cited by the Open Rights Group

European Tech Sovereignty: ORG brands UK tech dependency a risk
View full timeline →
Common Questions
What is the Competition and Markets Authority?
The CMA is the UK national competition regulator, handling mergers, market investigations, and enforcement, operating since 2014.Source: CMA
What did the CMA say about UK cloud lock-in?
The CMA estimated UK organisations waste £500m a year on cloud services due to lock-in, switching barriers, and overruns — but the cloud investigation closed in July 2025 without binding remedies.Source: Open Rights Group citing CMA, April 2026
Does the UK have the same cloud regulation as the EU?
No. The UK has no DMA equivalent for cloud services, leaving the CMA's cloud market investigation findings without binding enforcement powers — a post-Brexit regulatory gap.Source: CMA / Open Rights Group April 2026
Will the CMA approve the Sky and ITV deal?
No decision has been reached. Sky is at an advanced stage of acquiring ITV's Media & Entertainment division for £1.6bn plus a ~£200m earn-out; the deal requires both CMA and Ofcom clearance before any agreement can complete.Source: Reuters
Why does the UK have weaker digital enforcement than the EU?
Post-Brexit, the UK did not directly transpose DMA-equivalent legislation. The CMA's market investigation tools are advisory, whereas the EU's DMA gives the European Commission binding structural and behavioural powers over digital gatekeepers.
How much do UK firms waste on cloud lock-in?
The CMA estimated UK organisations waste £500m annually on cloud services due to lock-in, switching costs, and project overruns, a figure that equals the entire UK Sovereign AI Fund's total commitment.Source: CMA cloud market investigation
What does the CMA do in the UK?
The CMA is the UK's competition regulator, founded in 2014. It investigates mergers, conducts market investigations, and enforces competition law across sectors including media, technology, and financial services.

Background

The Competition and Markets Authority is the UK's national competition regulator, responsible for merger control, market investigation, and competition enforcement. Its cloud services market investigation produced an estimate that UK organisations waste £500m a year on cloud services due to lock-in, switching costs, and project overruns, a figure cited by the Open Rights Group in its April 2026 national security report. The CMA's cloud investigation closed in July 2025 without binding remedies; unlike the European Commission's Digital Markets Act, the CMA's market investigation tools are advisory in the absence of DMA-equivalent UK legislation.

The CMA is now active on two fronts in media and tech. In the Sky/ITV deal, it must clear Sky's proposed £1.6bn acquisition of ITV's Media & Entertainment division (broadcast channels plus the ITVX streaming platform), alongside a reciprocal element where ITV Studios would buy a Sky production-rights unit. The deal also requires Ofcom clearance. Separately, the CMA monitors the AI sector, where the EU is preparing its first DMA self-preferencing fine against Google in the high triple-digit million euro range, illustrating the enforcement gap with Brussels that the CMA's advisory-only cloud outcome Left unaddressed.

The structural contradiction identified by the Open Rights Group remains unresolved: Britain is spending the equivalent of its entire sovereign AI fund every year on cloud lock-in, with no cloud-layer instrument to address it. The gap between the CMA's £500m cloud-waste figure and the UK Sovereign AI Fund's £500m total commitment is the central tension in the UK's tech-sovereignty debate.

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