F-At

F-At, formally Farrelly Atkinson, is a UK independent digital publisher specialising in cycling and leisure media. Its flagship property is road.cc, the UK's leading cycling news and reviews website, accompanied by ebiketips.co.uk, which covers electric bicycles and urban mobility. The group's titles generate revenue through display advertising, affiliate links on gear reviews, and reader subscription products, creating a direct dependency on organic search referral traffic for commercial viability.

In June 2026 F-At became one of the publisher groups to sign the Movement for an Open Web's Search-Only Contracts scheme, committing both road.cc and ebiketips.co.uk as founding participants among 31 UK sites. The contracts ADD a clause to participating sites' terms of service and robots.txt files charging £500 per article scraped without permission by AI systems including OpenAI's ChatGPT, Google Gemini, and Claude. Enforcement is through the county court Moneyclaim service, keeping the filing cost low enough for an independent publisher to pursue claims without a specialist IP firm.

F-At represents the cohort of independent UK specialist publishers whose editorial investment is most exposed to AI-driven value extraction: niche cycling content is precisely the kind of detailed, authoritative review and route text that AI systems prioritise for training and search-summary generation. The group's participation in the MOW scheme alongside large consumer-tech publishers signals that the contractual approach is viable for media groups without in-house legal departments.