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Media's AI Pivot
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FCC weighs Gulf stakes in Paramount deal

3 min read
12:32UTC

After DOJ antitrust clearance on 12 June, the $110bn Paramount-WBD merger entered an FCC review of a 49.5% foreign stake, 38.5% of it held by Gulf sovereign funds.

IndustryDeveloping
Key takeaway

The $110bn Paramount-WBD merger now turns on foreign-ownership rules rather than antitrust.

The $110bn Paramount Skydance acquisition of Warner Bros. Discovery (WBD) entered a US Federal Communications Commission (FCC) review of its foreign ownership, days after the Department of Justice granted antitrust clearance on 12 June .1 The combined company would carry a 49.5% total foreign stake, 38.5% of it held by Gulf sovereign funds: Saudi Arabia's Public Investment Fund at 15.1%, the UAE at 12.8% and Qatar's sovereign fund at 10.6%.

No single fund crosses the 25% foreign-ownership ceiling that US broadcast licences carry, but the three Gulf stakes together clear it as one bloc. Paramount has asked the FCC to authorise foreign equity of up to 100%, four times that ceiling.2 Democratic senators wrote to FCC chair Brendan Carr urging a rigorous review and asking that the deal not close before it ends. Paramount has committed to closing by 30 September, past which a ticking fee begins, a penalty of several million dollars for each day the deal runs late.

The asset under review is the same WBD now rebuilding its advertising on agentic AI, so whoever ends up owning it inherits that infrastructure. Paramount Skydance has spent the year buying editorial assets through the transition, including its acquisition of The Free Press . Ownership rules written for an earlier era of broadcast licences now gate a streaming-and-AI merger, with a politically split Commission to run it through.

Deep Analysis

In plain English

In the United States, television broadcasters need a licence from the FCC (the Federal Communications Commission) to operate. US law sets a strict limit: no more than 25% of a broadcast-licence holder can be owned by foreign companies or governments. Paramount Skydance is trying to buy Warner Bros. Discovery for $110bn, which would create a company that is 49.5% foreign-owned, nearly double the legal limit. Around 38.5% of that foreign stake is held by sovereign wealth funds (government-owned investment funds) from Saudi Arabia, the UAE, and Qatar. To do the deal, Paramount has asked the FCC to waive the 25% limit and allow up to 100% foreign ownership, four times the legal ceiling. The Department of Justice cleared the deal on competition grounds on 12 June. FCC chair Brendan Carr now leads a parallel review with no fixed completion date. If Carr has not ruled by 30 September 2026, a daily financial penalty begins, creating commercial pressure to decide quickly.

What could happen next?
  • Risk

    FCC chair Brendan Carr faces a structural dilemma: granting unconditional 100% foreign-ownership authorisation sets a precedent that other sovereign wealth funds can exploit for future broadcast-licence acquisitions; refusing it risks collapsing a $110bn deal with Gulf sovereign partners whose investment the Trump administration has publicly courted.

  • Consequence

    If the FCC conditions approval on a CFIUS-style national-security agreement, Saudi PIF, QIA, and UAE sovereign funds may be required to relinquish voting rights or accept independent US trustees for their broadcast-related holdings, a governance cost that could chill future sovereign-wealth investment in US media companies.

First Reported In

Update #7 · WBD rebuilds its ad stack on agentic AI

Variety· 28 Jun 2026
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