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Media's AI Pivot
7SEP

Palantir deal at USA Today draws union fire

3 min read
12:32UTC

USA Today Co. told shareholders on 6 August that its Palantir investment helps it monetise its audience. Four days later its own journalists demanded the company end the deal. Disney named an internal AI tool in a filing, the New York Times disclosed a generative-AI legal bill up 32.6 per cent, and the Paramount merger fight drew a March 2027 trial date.

Key takeaway

A newspaper group's own union demanded the deal's end, citing what it calls Palantir's surveillance and immigration-enforcement work.

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USA Today Co. told shareholders on 6 August that its Palantir investment is helping it understand and monetise its audience. Four days later its own journalists asked it to stop.

Sources profile:This story draws on neutral-leaning sources

USA Today Co. told investors on 6 August that its partnership with data-analytics firm Palantir is helping it monetise its audience and build a more diversified, resilient business.

The claim came four days before the company's own unionised journalists demanded USA Today Co. drop Palantir, arguing the deal risks reader trust and data security. 

Journalists represented by the NewsGuild-CWA said on 10 August they were shocked to learn their employer had partnered with Palantir, and asked the company to end it.

Sources profile:This story draws on neutral-leaning sources

Journalists represented by The NewsGuild-CWA publicly demanded on 10 August that USA Today Co. end its Palantir partnership, four days after the company praised the deal to investors.

The union cited surveillance and immigration-enforcement concerns tied to Palantir's other government work, plus reader data-security risk, rather than any problem with the tool itself. 

Disney's fiscal third-quarter shareholder letter put an internal AI tool name into a filed document, saying J.A.R.V.I.S. reached more than 2,000 Imagineers.

Sources profile:This story draws on neutral-leaning sources

The Walt Disney Company revealed in its Q3 2026 shareholder letter that its internal J.A.R.V.I.S. AI tool has reached more than 2,000 Imagineers, giving them instant access to over 70 years of institutional knowledge.

The same filing said Disney is using AI-powered digital twins to design and stress-test its planned Abu Dhabi theme park before construction begins. 

Skywalker Sound advertised a staff data engineer in audio machine learning on 19 August, covering speech processing, style transfer and source separation.

Sources profile:This story draws on neutral-leaning sources

Skywalker Sound, Disney's Lucasfilm post-production division at Nicasio, advertised a Staff Data Engineer role in August covering speech processing, voice style transfer and separating audio tracks with machine learning.

The posting treats decades of Disney film and TV audio as trainable data, an in-house strategy rather than a vendor purchase, matching Skywalker Sound's role in J.A.R.V.I.S.-style internal tool building. 

The New York Times Company booked $4.6m of generative-AI litigation costs in the second quarter, against $3.5m a year earlier. Two years in, the copyright fight is getting dearer.

Sources profile:This story draws on neutral-leaning sources

The New York Times spent $4.6m in the second quarter of 2026 pursuing its copyright suit against AI developers, up 32.6% from $3.5m a year earlier.

Half-year costs reached $8.8m, up 12.1%. The bill for prosecuting the two-year-old case is rising rather than levelling off as the litigation heads toward trial. 

New York Post ships a Gemini assistant

New York Post Media Group launched Hamilton on 11 August, a free reader-facing AI interface running on Google's Gemini inside the New York Post and California Post apps.

Sources profile:This story draws on mixed-leaning sources from United States
United States

New York Post Media Group launched Hamilton, a free AI reader interface built on Google's Gemini, across its New York Post and California Post apps on 11 August.

Hamilton combines conversational search, personalised digests and tailored notifications into one tool, the company's answer to keeping readers inside its own apps rather than a search engine. 

A federal court set a single 12-day trial for 2 to 19 March 2027 covering both merger suits, and cancelled the preliminary-injunction briefing that would have settled the question this summer.

Sources profile:This story draws on neutral-leaning sources

A federal court cancelled the planned 3 August injunction hearing over the Paramount Skydance-Warner Bros. Discovery merger and set a single 12-day trial for 2 to 19 March 2027.

The trial folds the plaintiff states' case and the Writers Guild of America West's case into one track, resolving the scheduling uncertainty this briefing had flagged as unresolved. 

Netflix closed its 2026 US upfront on 10 August saying it nearly doubled ad commitments, with AI creative tooling and real-time buy optimisation now inside the Ads Suite.

Sources profile:This story draws on neutral-leaning sources

Netflix closed its 2026 US ad upfront saying it nearly doubled ad commitments and moved its Pause Ads format onto automated, AI-optimised programmatic buying across all ad platforms.

The company also promised ads built directly into its shows and films from 2027, shifting its ad business from slots around content toward slots inside it. 

BuzzFeed told the SEC on 6 August that rebuilding itself around AI, with Jonah Peretti moved from chief executive to President of BuzzFeed AI, makes its results harder to forecast.

Sources profile:This story draws on neutral-leaning sources

BuzzFeed told the SEC that Jonah Peretti's move from chief executive to President of BuzzFeed AI makes its results harder to forecast than at any point in its 20-year history.

The disclosure formalises, three months on, the leadership shift that followed Byron Allen's 52% takeover in May, turning a personnel change into a named investor risk. 

Fameplay said on LinkedIn that AILA, the on-screen AI presenter it built for Flashscore, is becoming a permanent part of what it does after a World Cup debut.

Sources profile:This story draws on neutral-leaning sources

Fameplay, the Czech company that built the AI presenter AILA for Flashscore, said on LinkedIn that AILA is becoming a permanent part of its output after debuting at the 2026 World Cup.

The post, from the vendor rather than Flashscore, points AILA toward original shows and Opta-linked data storytelling. 

DAZN published the numbers behind its 48-creator World Cup programme and put Dagenham & Redbridge fixtures on KSI's YouTube channel. Neither move involves AI.

Sources profile:This story draws on neutral-leaning sources

DAZN's 48-creator World Cup programme logged more than 154 million impressions and 150 million organic video views, and DAZN separately agreed to stream Dagenham & Redbridge matches on KSI's YouTube channel.

Neither move involves AI. Both trade some broadcast exclusivity for reach through creators' own channels, a distribution strategy rather than a technology one. 

Sources:DAZN Group
Closing comments

Sideways. No second NewsGuild-CWA local has filed a matching demand since the union's 10 August 2026 statement, so USA Today Co.'s dispute has not yet become a sector pattern. The tip point is concrete: the union built its case on Palantir's own software use rather than a generic AI-jobs argument, a template any other NewsGuild-CWA local could copy at its own next bargaining session without a fresh incident of its own. USA Today Co. has not yet said whether it will drop, defend or renegotiate the partnership; that answer, not a new filing, is what would move this up or down.

Different Perspectives
USA Today Co. and NewsGuild-CWA
USA Today Co. and NewsGuild-CWA
USA Today Co. chairman and chief executive Michael Reed said in the Q2 2026 earnings release that Palantir "is helping us better understand and monetize our audience while building a more diversified and resilient business." NewsGuild-CWA journalists at the company said on 10 August they were "shocked" by the deal, citing Palantir's use in surveillance and immigration-enforcement work.
Fameplay
Fameplay
Fameplay said on LinkedIn on 17 August that AILA, the on-screen AI presenter it built for Flashscore, is becoming a permanent part of what we do after its World Cup debut. The commitment is the vendor's own; no equivalent statement from Flashscore or parent Livesport is reachable.