More in Common
UK polling and research organisation whose Holyrood MRP projected the SNP short of a majority in April 2026.
More in Common's April 2026 Holyrood MRP put the SNP nine seats short of a majority, eleven seats below rival models, a gap results confirmed was closer to its own reading; its 24-27 July UK poll then gave Labour its first lead over Reform since March 2025.
Last refreshed: 3 August 2026 · Appears in 1 active topic
Why does More in Common project the SNP 11 seats lower than YouGov, and which model will be right?
Timeline for More in Common
Mentioned in: YouGov puts Labour ahead of Reform
UK Local Elections 2026Recorded Labour's first lead over Reform UK since March 2025
UK Local Elections 2026: A second pollster puts Labour ahead of ReformMentioned in: Green air comes out as governing begins
UK Local Elections 2026SNP wins 58, below 65-seat trigger
UK Local Elections 2026Mentioned in: Reform enters Holyrood on 17 MSPs
UK Local Elections 2026Background
More in Common is a UK non-partisan research and polling organisation that focuses on social cohesion, public attitudes, and electoral behaviour. Founded in 2017 following the murder of MP Jo Cox, with a mission to understand what unites and divides societies, its UK research programme publishes polling on social values, community cohesion, and electoral splits.
More in Common expanded into MRP modelling for the 2026 cycle, placing itself alongside established pollsters such as YouGov and Electoral Calculus in the projection space, and continues to run standard voting-intention polling alongside its modelled seat projections.
Its Holyrood model read closer than rivals
In April 2026, More in Common published a Holyrood MRP projecting the SNP at 56 seats, nine short of the 65-seat majority threshold, with Reform UK on 22 and Scottish Labour on 17. This diverged sharply from YouGov and Electoral Calculus, both of which projected the SNP at 67 seats with an 89% majority probability, an eleven-seat gap that drew heavy coverage in the final campaign weeks.
The 7 May result put the SNP at 58 seats, well below both the 65-seat majority line and More in Common's own 56-seat figure but FAR closer to its model than to the rival projections that had put a majority at 89% probability.
Its poll gives Labour a first lead
More in Common polled 2,061 adults between 24 and 27 July 2026 and found Labour on 28% against Reform UK's 24%, Labour's first lead over Reform in any poll since March 2025.
Deltapoll had found a similar shift weeks earlier, but YouGov's own tracker still showed the two parties tied at 22% each over the same period, so the pollsters have not converged on whether Andy Burnham's arrival in Downing Street has genuinely reversed Labour's slide.
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