Google Search
Google's core search engine, subject of the DMA self-preferencing fine and the search-data sharing remedy.
The European Commission fined Google €890m on 23 July 2026 for two Digital Markets Act breaches, a week after ordering it to share anonymised search-ranking data with rivals from January 2027.
Last refreshed: 26 July 2026 · Appears in 1 active topic
Does Google's European search dominance survive once rivals get its ranking data in 2027?
Timeline for Google Search
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European Tech SovereigntyBackground
Google Search is the world's dominant search engine, holding roughly 90% of search market share in the European Union, and the core product of Alphabet's Google. It underlies Google's advertising business and is bundled by default across Android and Chrome.
It has faced sustained EU antitrust scrutiny for years over self-preferencing its own results in shopping, hotel, transport and sports listings, scrutiny that predates and has now culminated in formal Digital Markets Act enforcement action.
Google fined for DMA violations
The DMA ruling of 23 July found Search itself at fault: part of the Commission's €890 million penalty covers the product's own self-preferencing of its shopping and travel results, the practice at the centre of a decade of EU antitrust complaints from rivals. Google has 60 days to comply, which for Search means changing how those result types are ranked and displayed, not merely paying a fine.
That follows a 16 July order requiring Search to share anonymised ranking data with rival engines and AI chatbots on FRAND terms from January 2027. Together the two rulings strip Search of structural advantages, in its own results and in the ranking signal it alone has held, that rivals such as Ecosia have never been able to match.
Why was Google fined €890 million by the EU?
What does the EU's search-data sharing order require?
How did the US respond to Google's EU fine?
When must Google comply with the EU's DMA ruling?
