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Deltapoll
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Deltapoll

British polling firm whose 17-20 July 2026 survey put Labour level with Reform UK at 28%.

Deltapoll's 17-20 July survey put Labour up eight points to 28%, level with Reform UK, the largest post-appointment bounce recorded for Andy Burnham of any pollster tracking the shift.

Last refreshed: 3 August 2026 · Appears in 1 active topic

Key Question

Why do Deltapoll and YouGov disagree on Labour's poll bounce?

Timeline for Deltapoll

#13 20 Jul
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Background

Deltapoll is a British polling firm that tracks Westminster voting intention through regular fieldwork, publishing findings that sit alongside rival pollsters such as YouGov when the industry assesses swings in party support.

Its 17-20 July 2026 survey produced a markedly larger post-appointment bounce for Labour than YouGov recorded in the same window, putting Labour up eight points to 28%, level with Reform UK, a gap that goes to how differently pollsters can read the same electorate rather than to any single fact about the parties themselves.

Deltapoll's public record in this topic currently consists of that fieldwork release and a similar shift found weeks before More in Common's own poll; its durable relevance is as one of the handful of firms whose numbers are cited when the scale of a leadership-change bounce is in dispute.

Common Questions
What did Deltapoll's July 2026 poll find?
Deltapoll's 17-20 July 2026 fieldwork put Labour up eight points on 28%, level with Reform UK.Source: event
Why do Deltapoll and YouGov polls disagree?
Deltapoll's 17-20 July fieldwork showed Labour up eight points to 28%, level with Reform UK, while YouGov's 19-20 July poll showed FAR less movement, leaving the scale of any Labour bounce disputed.Source: event
Is Labour level with Reform UK in the polls?
According to Deltapoll's 17-20 July fieldwork, yes, both on 28%. YouGov's contemporaneous poll showed Reform still ahead on 23% to Labour's 20%.Source: event