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Media's AI Pivot
22OCT

Australian broadcasters press AI to pay

3 min read
16:20UTC

The Australian Broadcasting Corporation wants the News Bargaining Incentive extended to AI companies, and SBS told the same committee that robots.txt is "routinely ignored or bypassed".

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Key takeaway

Australia's public broadcasters want AI firms brought under the planned News Bargaining Incentive.

The Australian Broadcasting Corporation has asked Parliament's Joint Select Committee on Artificial Intelligence to extend the News Bargaining Incentive to AI companies⁠1. The incentive is a planned charge on Facebook, Google and TikTok, offset by what they pay news publishers. The broadcaster also wants AI firms held to the copyright, defamation and privacy rules that bind news outlets, warning that "this unequal treatment will accelerate the cannibalisation of the Australian news industry".

SBS (Special Broadcasting Service) told the committee that "Robots.txt mechanisms are routinely ignored or bypassed" and that "the onus should be on AI companies to avoid wrongdoing". Robots.txt is the file a website uses to tell crawlers what they may not copy.

Anthropic's submission accepts the government's decision to rule out a text and data mining exception (a copyright carve-out for AI training). It proposes instead a "narrow form of conditional approval" for training, with rights holders blocking crawlers through Robots.txt, and says it is "open" to supporting Australian creators. SBS's evidence goes to whether that opt-out works.

A fortnight later ICMP (International Confederation of Music Publishers), whose members include the publishing arms of Universal, Sony and Warner, said AI firms were trying to "strong-arm" the government and asking policymakers to "legitimize larceny"⁠2. OpenAI and Anthropic executives were both due at the committee's Sydney hearings⁠3. The broadcasters' case leans on trust in news: the Reuters Institute for the Study of Journalism's 2026 Digital News Report found chatbot news use rising while trust in chatbot answers stayed low.

Deep Analysis

In plain English

Australia's Parliament has a committee looking at artificial intelligence (AI). Companies and public bodies have sent it written arguments. The Australian Broadcasting Corporation and SBS, the country's two public broadcasters, want AI companies to pay for the news they use. Australia already plans a charge on Facebook, Google and TikTok that those firms can reduce by paying news outlets. The broadcasters want AI companies covered too. Anthropic, an AI company, suggests a different system: AI firms could train on content unless the owner blocks them using a file on its website called Robots.txt. SBS says AI crawlers often ignore that file.

Deep Analysis
Root Causes

The government's decision to rule out a text and data mining exception settled one question and opened another. Training on Australian content is not automatically lawful, so the dispute has moved to how payment is set: by a statutory charge, by licences, or by an opt-out that makes silence count as consent.

SBS's evidence that Robots.txt is 'routinely ignored or bypassed' bears directly on the opt-out route, because that model only protects publishers if crawlers obey the file.

What could happen next?
  • Consequence

    A recommendation to extend the incentive would give Australian publishers a statutory lever over AI developers in place of voluntary deals.

  • Risk

    An opt-out regime would leave smaller publishers that cannot police crawlers exposed, on SBS's evidence that robots.txt is often bypassed.

First Reported In

Update #13 · USA Today sues OpenAI but not Microsoft

The Next Web· 22 Oct 2026
Read original →
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Written with AI from Lowdown's published reporting. Not individually reviewed by an editor. Editorial standards.