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Media's AI Pivot
7SEP

USA Today's union demands Palantir exit

2 min read
12:32UTC

Journalists represented by the NewsGuild-CWA said on 10 August they were shocked to learn their employer had partnered with Palantir, and asked the company to end it.

IndustryDeveloping
Key takeaway

The union named Palantir, not audience analytics, as the thing it wants removed.

Journalists represented by the NewsGuild-CWA published a statement on 10 August demanding that USA Today Co. end its partnership with Palantir. They said they "were shocked to learn that our company has partnered with Palantir", a company "whose artificial intelligence (A.I.) software has been used to advance widespread surveillance and power immigration crackdowns" 1.

The NewsGuild-CWA is the news sector's affiliate of the Communications Workers of America, and it holds the contracts covering reporters at USA Today Co. titles. Its statement records that chief executive Mike Reed "championed this partnership as a way to drive revenue", then sets out the objection: the deal "threatens to undermine trust in our news outlets and raises serious questions about the data security of our readers".

The statement objects to Palantir by name and not to identity resolution, audience segmentation or first-party data collection, all of which the company's newsrooms already feed. The objection is to who runs it and what else that firm's software does. On our reading that leaves a substitution available in principle, since a different vendor could do the same work without the same associations. The union has not said it would accept one.

Regulators have been the usual route into publisher data questions, as when the UK competition authority ordered Google to give publishers opt-out tools over AI scraping and attribution . Here the challenge arrived through a labour contract instead, in a newsroom whose union has already forced an AI product out of a US newsroom this year: Politico shut its Capitol AI Report-Builder and Live Summaries after a binding NewsGuild arbitration found the tools produced factual errors. That ruling bound the company, which is a power the 10 August statement does not itself carry.

Deep Analysis

In plain English

The NewsGuild-CWA is the union that represents many USA Today Co. journalists. On 10 August, four days after the company told investors that its Palantir partnership was helping it make money, union members published a statement saying they were 'shocked' by the deal and wanted it ended. The union's statement says Palantir's other government and immigration-enforcement work is why handing it reader data worries them, not anything wrong with USA Today Co.'s own reporting.

Deep Analysis
Root Causes

The NewsGuild-CWA's published statement ties its objection to Palantir's existing government and law-enforcement contracting work, not to the specific terms of the USA Today Co. deal: the union says the partnership 'raises serious questions about the data security of our readers' because of who else Palantir already works for.

That kind of dispute cannot be resolved by fixing a bug or retraining a model. It can only be resolved by USA Today Co. changing vendor or the union accepting the current one.

First Reported In

Update #12 · Palantir deal at USA Today draws union fire

The NewsGuild-CWA· 7 Sept 2026
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Causes and effects
This Event
USA Today's union demands Palantir exit
Reader-data procurement has become a bargaining-table question rather than a privacy-policy one.
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