Getty Images
Visual content licensor supplying editorial and commercial imagery worldwide.
On 31 July 2026 Getty Images became the only media-adjacent company to appear in both sections of the European Commission's AI content-marking code, signing as a provider of generative systems and as a deployer of them.
Last refreshed: 3 August 2026 · Appears in 1 active topic
Why did Getty Images sign both halves of the EU AI code?
Timeline for Getty Images
Signed both sections of the Code
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Getty Images licenses editorial and commercial photography, video and illustration to publishers, broadcasters and brands worldwide.
Brussels published its initial signatory list for the AI content-marking code on 31 July 2026, and Getty appears twice: once among the 82 providers, once among the 152 deployers. No other media-adjacent name managed both. The duality suits a business that licenses source imagery and also ships generative tools built on it.
Every broadcaster, streamer and studio is missing from that same list, which leaves picture agencies and tool vendors as the only part of the visual-media supply chain to have accepted the standard before Article 50 took legal effect on 2 August 2026.
Getty signed both halves of the code
Getty Images appears twice on the signatory list Brussels published on 31 July 2026, once as a provider and once as a deployer, alone among media-adjacent names in doing so. The two halves carry different duties: 82 firms signed for building generative systems, 152 for putting them to work. Getty does both, licensing source imagery and shipping generative tools on top of it. The wider list carried no broadcaster, streamer, studio or sports rights-holder anywhere, and neither Runway nor ElevenLabs appears at all.
Did Getty Images sign the EU AI content marking code?
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