TwelveLabs
Video-understanding AI startup building search and analysis models for rights holders.
Last refreshed: 7 July 2026 · Appears in 1 active topic
Why is a video-search AI startup suddenly worth $100m to sports and media investors?
Timeline for TwelveLabs
Mentioned in: ElevenLabs eyes $22bn in tender talks
Media's AI PivotRaised a $100m Series B and tripled headcount to roughly 178 in twelve months
Media's AI Pivot: TwelveLabs banks $100m for video AIWhat does TwelveLabs actually do?
How much money did TwelveLabs raise in July 2026?
Why is Red Bull Ventures investing in a video AI startup?
Background
TwelveLabs raised a $100m Series B on 1 July 2026, co-led by New Enterprise Associates and NAVER Ventures, with Amazon formalising AWS as its preferred cloud and Red Bull Ventures backing a dedicated sports-video vertical. Headcount tripled to roughly 178 over the year, with new offices in New York and London.
TwelveLabs builds multimodal video-understanding models, Marengo and Pegasus, that let customers search video archives by meaning rather than by manually tagged metadata, and automatically generate highlight clips and summaries from raw footage. That search-by-meaning approach targets the same problem broadcasters and rights-holders have long solved with expensive manual logging.
The round, and the AWS and Red Bull Ventures tie-ins specifically, position TwelveLabs as the leading independent video-AI vendor courting sports and media production budgets, at the same time as ElevenLabs is separately exploring a tender offer near a $22bn valuation. Together the two rounds mark a capital surge into AI tools built specifically for video and audio production, distinct from the general-purpose foundation-model race.
Is TwelveLabs bigger than ElevenLabs?
