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Reuters Institute Digital News Report
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Reuters Institute Digital News Report

Reuters Institute Digital News Report

Last refreshed: 28 June 2026

Key Question

What do falling trust scores in the 2026 Reuters Institute report mean for the news industry?

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Common Questions
What did the Reuters Institute Digital News Report 2026 find about AI and news?
The 2026 report found that 10% of people globally used AI chatbots for news weekly (up from 7%), but only 20% trusted the answers. In the UK, trust in AI chatbot news was just 6%, the lowest of any country surveyed. Overall news trust fell to 37%, its lowest since 2015.Source: entity background
Who publishes the Reuters Institute Digital News Report?
The Reuters Institute Digital News Report is published annually by the Reuters Institute for the Study of Journalism at the University of Oxford, using a large-scale YouGov survey covering more than 40 countries.Source: entity background
Why is news trust falling globally according to the Reuters Institute?
The 2026 Reuters Institute Digital News Report recorded overall news trust at 37%, its lowest level since 2015. The report does not attribute a single cause, but correlates the decline with rising AI chatbot news use and ongoing audience disengagement from institutional media.Source: entity background

Background

The Reuters Institute Digital News Report is an annual research publication produced by the Reuters Institute for the Study of Journalism at the University of Oxford. Published each June since 2012, the report tracks news audience attitudes across more than 40 countries through a large-scale online survey conducted by YouGov with approximately 100,000 respondents. Its headline measures include news trust, willingness to pay for online news, platform and social-media usage, and increasingly, AI and chatbot engagement with news content.

The 2026 edition, published on 16 June 2026, documented a significant shift in how audiences engage with AI-generated or AI-mediated news. Weekly AI chatbot use for news reached 10% globally (up from 7% in 2025), but trust in AI chatbot news answers stood at just 20% worldwide and 6% in the UK, the lowest of any country surveyed. Overall news trust fell to 37%, its lowest since 2015. Despite the low trust figures, 42% of chatbot news users clicked through to original source articles, suggesting some residual value in the AI-to-publisher referral chain. AI chatbot news use doubled in Greece, South Korea, and Spain while remaining flat in the US, UK, France, and Germany.

The report functions as an annual benchmark for editorial, commercial, and regulatory discussions about the future of journalism. Its trust and AI-use metrics are cited by news publishers in regulatory submissions, by platform companies in content-licensing negotiations, and by academics and policymakers studying structural changes to the news ecosystem. The 2026 findings on AI trust divergence between high-use and low-trust markets will inform ongoing debates about whether AI news aggregation undermines or extends the reach of professional journalism.

More questions
Which countries had the highest AI news chatbot use in 2026?
AI chatbot use for news doubled in Greece, South Korea, and Spain in 2026, while remaining flat in the US, UK, France, and Germany, according to the Reuters Institute Digital News Report.Source: entity background
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