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Lowest Unit Charge
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Lowest Unit Charge

Discounted broadcast rate owed to US candidates; FCC guidance extends it to coordinated party buys.

Last refreshed: 17 October 2026 · Appears in 1 active topic

Key Question

Why does a cheap TV ad rate now favour party money over super PACs?

Timeline for Lowest Unit Charge

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Background

On 14 October 2026 the Supreme Court stayed a 4th Circuit judgment in FCC v. Brown (26A476), leaving in force guidance the Federal Communications Commission issued in March. The guidance lets party committees, and certain joint fundraising committees, that buy airtime in coordination with a candidate pay the Lowest Unit Charge. Justices Sonia Sotomayor and Ketanji Brown Jackson would have refused the stay. Four Democratic candidates brought the challenge: Sherrod Brown, Jon Ossoff, Roy Cooper and Kristen McDonald Rivet. The guidance now stands through election day on 3 November.

The rate comes from Section 315(b) of the Communications Act of 1934. In the 45 days before a primary and the 60 days before a general election, broadcasters must sell a legally qualified candidate airtime at the lowest price they charge their most-favoured commercial advertiser for the same class of slot. The statute names candidates, not parties. super PACs and other outside groups pay market rates, which climb in October.

The rate became a question for party money after the Supreme Court struck the caps on party-candidate coordinated spending 6-3 in NRSC v. FEC on 30 June. The National Republican Senatorial Committee said the same week it would close its Independent-expenditure unit and buy in coordination instead; an internal NRSC memo put the gain at three to 13 times more airtime per dollar. The NRSC spent $45.92m on coordinated expenditures in August.

Common Questions
What is the Lowest Unit Charge for political ads?
It is the discounted rate that Section 315(b) of the Communications Act requires broadcasters to give legally qualified candidates in the 45 days before a primary and the 60 days before a general election: the lowest price their best commercial customer pays for the same class of slot.Source: Communications Act of 1934, Section 315(b)
Why is the NRSC moving its ad spending in-house?
To route spending through coordinated buys, which qualify for the cheaper Lowest Unit Charge rate that Independent-expenditure spending cannot access.Source: event
How much cheaper is coordinated party ad spending than independent expenditure?
An internal NRSC memo said coordinated buys at the candidate rate get three to 13 times more broadcast airtime per dollar than the same ad bought independently.Source: NRSC internal memo
When must broadcasters offer the Lowest Unit Charge rate?
In the 45 days before a primary election and the 60 days before a general election.
What did the Supreme Court decide in FCC v. Brown?
On 14 October 2026 it stayed a 4th Circuit judgment, leaving in force FCC guidance that lets party committees buying in coordination with a candidate pay the candidate rate. Justices Sotomayor and Jackson would have refused.Source: Supreme Court docket 26A476
Who challenged the FCC's party ad-rate guidance?
Four Democratic candidates: Senate candidates Sherrod Brown, Jon Ossoff and Roy Cooper, and House candidate Kristen McDonald Rivet of Michigan.Source: Supreme Court docket 26A476

Written with AI from Lowdown's published reporting. Not individually reviewed by an editor. Updated 17 October 2026. Editorial standards.