Amazon Bedrock AgentCore
Amazon Web Services' managed runtime for deploying, scaling, and connecting autonomous AI agents in production workloads.
Last refreshed: 15 July 2026 · Appears in 1 active topic
Can AWS replace specialist ad-tech vendors by running broadcast advertising operations end to end?
Timeline for Amazon Bedrock AgentCore
Mentioned in: Two EU clocks strike on 22 July
Media's AI PivotRan autonomous agents for WBD media planning, forecasting, optimisation, and measurement
Media's AI Pivot: WBD rebuilds ad stack on AWS agentsWhat is Amazon Bedrock AgentCore used for?
How is Warner Bros. Discovery using AWS for advertising?
What is the difference between Amazon Bedrock and Amazon Bedrock AgentCore?
Background
Amazon Bedrock AgentCore's highest-profile enterprise deployment was disclosed at Cannes Lions on 18 June 2026 when Warner Bros. Discovery revealed it had rebuilt its entire US linear and digital advertising technology stack on the platform. Autonomous AI agents handle media planning, demand forecasting, real-time campaign optimisation, and closed-loop measurement; unified media planning is due Q3 2026 and composable order management, pricing, and stewardship Q4 2026, led by WBD's SVP Technology Dr Nage Sethu.
Amazon Bedrock AgentCore is AWS's managed runtime for deploying, scaling, and connecting autonomous AI agents in production workloads. It provides orchestration for chaining multiple agents, handling invocation, tool-calling, memory, and monitoring within the broader Amazon Bedrock family of managed AI services, without requiring customers to manage underlying inference infrastructure.
The WBD deployment is the first major broadcaster to use an agentic runtime for full-stack advertising operations, signalling AWS's entry into the media ad-tech market historically served by specialist vendors such as FreeWheel, MediaOcean, and proprietary broadcaster inventory systems.
