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Data Centres: Boom and Backlash
22OCT

DGA board backs AI deal, members vote

2 min read
16:40UTC

The Directors Guild board approved a four-year studio contract on 12 June; the members' ratification vote runs until 25 June, with AI footage rights at its centre.

IndustryDeveloping
Key takeaway

The Directors Guild board backed an AI deal with no training ban; members ratify by 25 June.

The Directors Guild of America board approved its four-year studio deal with the AMPTP on 12 June, the agreement reached on 9 June. The DGA represents film and television directors; the AMPTP is the trade body negotiating on behalf of the major studios. The members' ratification vote closes on 25 June, so the contract is approved by the leadership but not yet ratified by the membership.

The deal covers AI footage rights with no ban on training and no residuals when a director's work is used to train a model. That follows the template SAG-AFTRA accepted in its own AMPTP deal, which won digital-replica consent but no per-use royalty. Hollywood's unions are settling the terms on which studios may deploy AI faster than any statute, so the contract clauses agreed in Los Angeles this month will shape creative-sector AI practice well before the California bills moving through Sacramento become law.

Deep Analysis

In plain English

The Directors Guild of America; the union representing film and TV directors; reached a deal with the major Hollywood studios covering how AI can be used in their work. The deal was board-approved on 12 June and members voted to ratify it by 25 June. The deal covers AI-generated footage; meaning studios can use AI to create or alter video; but it does not ban AI training on directors' work and does not pay directors residuals if AI uses their footage. Directors' union negotiators accepted this position; other Hollywood unions (the writers and actors) won stronger protections in their own deals.

What could happen next?
  • Precedent

    The DGA deal's acceptance of AI footage rights without training ban or residuals sets a weaker template than the WGA and SAG-AFTRA precedents, potentially making it harder for other creative guilds to secure stronger terms in future rounds.

First Reported In

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TrueUp / SkillSyncer· 20 Jun 2026
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DGA board backs AI deal, members vote
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