Now that actors have AI consent rights, will directors be next — and will they negotiate a better deal?
Timeline for Directors Guild of America
DGA board backs AI deal, members vote
AI: Jobs, Power & MoneyReached tentative four-year deal with AMPTP on 9 June; board approved 13 June; members vote by 25 June
AI: Jobs, Power & Money: Directors settle Hollywood's AI fight weakestOpened formal AMPTP negotiations on 12 May with AI training-use protection as central demand
AI: Jobs, Power & Money: Directors open AI talks with the studiosSAG-AFTRA wins consent rights, loses the Tilly tax
AI: Jobs, Power & MoneyMentioned in: WGA settles money, ducks AI principle
AI: Jobs, Power & MoneyBackground
The Directors Guild of America (DGA) is the US Labour union representing film and television directors, assistant directors, and unit production managers. Founded in 1936, it has approximately 19,000 members working across theatrical films, television, documentaries, commercials, and digital content. The DGA negotiates collective bargaining agreements with the Alliance of Motion Picture and Television Producers (AMPTP), the body that represents the major studios and streaming services.
The DGA's contractual scope is narrower than SAG-AFTRA's (which covers actors and other performers) but covers the creative leadership of productions. DGA contracts govern residuals, credits, creative rights, and working conditions for directors. Unlike the writers (WGA) and actors (SAG-AFTRA), the DGA settled its 2023 contract negotiations with the AMPTP before the extended writers' and actors' strikes, accepting an agreement that critics argued underestimated the AI threat.
The DGA is watching the SAG-AFTRA AI consent framework closely because it is the most relevant precedent for its own next contract cycle. If actors won the right to consent to and receive compensation for AI replicas of their performances, directors and other creative guild members will face similar questions about AI-generated direction, shot selection, and post-production editorial decisions that currently require human creative judgement.
The Directors Guild of America (DGA) reached a tentative four-year deal with the AMPTP on 9 June 2026, closing in approximately 29 days of formal talks, the fastest settlement of the three major guilds in the 2026 bargaining cycle. The DGA board approved the agreement on 13 June; members ratify by 25 June 2026, with the contract running to 30 June 2030.
On AI, the deal gives directors authority over AI-generated footage as they exercise over any camera shot, codifying creative control without banning training use and without adding any new AI residual. The real economic prize was a 24.4% increase in health-plan funding over the four-year term, resolving an underfunding pressure the guild had flagged going into talks. Trade analysis from Deadline and The Hollywood Reporter read the AI terms as no broader than those secured by the WGA (notification rights, no payment for training use) or SAG-AFTRA (consent rights for digital replicas, no synthetic-performer royalty). The DGA settlement completes the 2026 Hollywood bargaining cycle and hands the studios a settled industry pattern: AI creative-control provisions paired with health-fund increases, with no training-data levy or residual on AI output across all three major guilds.
What is the Directors Guild of America and what does it do?
Why didn't the Directors Guild strike in 2023 with the writers and actors?
Will the Directors Guild negotiate AI consent rights like SAG-AFTRA?
What did the DGA win on AI in its 2026 AMPTP deal?
When do DGA members vote on the 2026 contract?
How long did the DGA take to settle its 2026 contract compared with the WGA and SAG-AFTRA?
What is the 24.4% health-plan increase in the DGA deal?
Written with AI from Lowdown's published reporting. Not individually reviewed by an editor. Updated 22 September 2026. Editorial standards.
