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AI: Jobs, Power & Money
24AUG

Samsung and SoftBank bank the demand

2 min read
16:17UTC

Samsung's chip division posted 89.2 trillion won of operating profit on AI server and memory demand, while SoftBank Corp. lifted enterprise revenue 11% on cloud and AI work.

EconomicDeveloping
Key takeaway

Chip and telecoms suppliers are booking the AI demand, and one of them named the headcount.

Samsung Electronics reported on 30 July that its Device Solutions division, the arm that makes memory and logic chips, produced 127.5 trillion won of revenue and 89.2 trillion won of operating profit, carried by demand for AI server components and high-bandwidth memory.⁠1 SoftBank Corp., the Japanese telecoms operator, said on 4 August that Cloud and AI revenue rose 31% year on year, lifting enterprise revenue 11% to 260.4 billion yen, with a 1,000-person team deploying a new managed patching service.⁠2

SoftBank's thousand-person team is a rare disclosure of the labour behind an AI revenue line. Most disclosures in this cycle describe AI revenue without saying how many people produce it, and a managed service staffed by a thousand engineers is a straightforward statement that this particular AI product needs labour to run. Patching, the routine work of applying security updates across a customer's estate, is exactly the sort of task automation was supposed to erase.

Samsung's numbers point the other way on employment. A memory fab is among the most capital-intensive facilities in manufacturing, and its output scales with wafer capacity rather than with staffing. Korea's chip industry can therefore book record divisional profit in the same quarter its central bank reports young workers disappearing from information services and publishing, because the profit and the jobs sit in different parts of the same economy.

Samsung and SoftBank both sit downstream of the money. Demand for AI infrastructure is being converted into earnings by the firms that supply components and operate systems, several rungs below the model developers who receive the coverage. Amazon cut jobs inside its own AGI research unit last month while its infrastructure spending climbed, which is the same pattern that puts the employment gains attached to AI in hardware, telecoms and construction rather than in software.

Deep Analysis

In plain English

Samsung Electronics makes memory chips and other hardware; SoftBank Corp provides enterprise technology services in Japan. Both reported revenue growth this quarter that they attributed to AI: Samsung from selling memory chips for AI data centres, SoftBank from AI-related services sold to businesses. It shows the AI boom is generating real revenue for suppliers even in quarters where the companies buying their products are cutting their own staff.

What could happen next?
  • Opportunity

    AI infrastructure suppliers, chipmakers and cloud-service providers, are capturing revenue growth even where their hyperscaler customers show headcount or cash-flow strain.

First Reported In

Update #19 · Four methods, one answer on AI and jobs

Samsung Electronics· 24 Aug 2026
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Different Perspectives
TSMC
TSMC
The chipmaker raised its 2026 revenue growth forecast to about 44% on 15 October while holding capital spending at $60-64bn. High-performance computing, mostly AI data-centre chips, made up 68% of quarterly revenue, so demand for the hardware behind automation is still rising.
South Korean government
South Korean government
Its statistics office published the first youth figures on the 15-to-34 band set by a revised law, showing a fall of 98,000 against 147,000 on the old band. Including people in their early thirties, whose employment rose, makes the official youth decline look gentler.
Office for National Statistics
Office for National Statistics
The ONS put UK vacancies at 691,000 for July to September and professional, scientific and technical vacancies 11.6% lower on the year. In September it had shown the same sector still adding jobs, so the fall appears in adverts before it reaches headcount.
Chinese government
Chinese government
Officials told a State Council Information Office briefing on 10 October that 10.52 million new urban jobs had been created by September, 87.7% of the annual target. Official figures show investment falling overall but rising in networks, data services and robot output, with urban unemployment at 5.2%.
Tharman Shanmugaratnam
Tharman Shanmugaratnam
Singapore's President, co-chair of the World Bank Jobs Council, urged governments at the Bangkok meetings to make crisis-era youth employment support a standing policy tool. That treats young workers' AI exposure as a lasting budget line rather than a shock to ride out.
Srini Pallia, Wipro
Srini Pallia, Wipro
Wipro's chief executive called AI a long-term growth driver as the company cut 6,716 staff on flat revenue. HCLTech and TCS added staff in the same quarter, so Wipro's cut sits beside its own weak revenue rather than an industry-wide fall.

Written with AI from Lowdown's published reporting. Not individually reviewed by an editor. Editorial standards.