Trint

Trint is a London-based AI transcription and captioning company founded in December 2014 by Jeff Kofman, an Emmy-winning broadcast journalist who spent more than 30 years at ABC, CBS, and CBC. Kofman built the first prototype at the Mozilla Festival in London in November 2013 after estimating he had manually transcribed thousands of hours of interview audio across his career. The company converts live and recorded audio and video to text with high accuracy and is used by major news organisations including The New York Times, the BBC, The Washington Post, and the Associated Press. At mpts.london on 14 May 2026, Trint contributed the live-news UI mock that demonstrated the SMART Stories Story Object Model in action .

Trint's SOM demonstration showed four capabilities running against a breaking-news scenario: known story state (the system already holds the current death toll and compliance flags), live monitoring (AI compares live transcript against current story premise in real time), context-based flagging (when a new figure lands it flags it for verification and publishes back to the SOM bus), and the Live Quote Finder (proactively surfaces soundbites based on organisation Skills and current story context). The "publishes back to the bus" behaviour implies the SOM carries a pub/sub transport layer, not merely a passive document format.

Trint raised a £2 million investment from Edge Investments in December 2020, having closed a $4.5 million Series A in April 2019. Its backing from Google's Digital News Innovation fund and its deep integration with AP — one of the SMART STORIES proposer members — positions it as the consortium's editorial-workflow front-end, translating SOM's machine-readable context objects into journalist-facing tools .