SeatGeek

SeatGeek is a US secondary-market ticket platform and one of the two dominant resale marketplaces for the 2026 World Cup, alongside StubHub. During the tournament, SeatGeek and StubHub both denied collusion allegations that circulated on social media over group-stage price falls; those allegations are unproven and both platforms reject them. The allegations followed a roughly 37% drop in secondary-market prices for most group fixtures against where they stood 60 days out. An economist later identified apparent bulk-seat listings on SeatGeek's platform, which SeatGeek denied represented any distribution deal with FIFA. The tournament ended on 19 July 2026 with the collusion question still unresolved either way.

Founded in 2009, SeatGeek is known for its buyer-facing deal-score system, which rates ticket value on a 0-100 scale before purchase. It is Major League Baseball's official ticket marketplace and has been an NFL distribution partner since 2018, alongside partnerships with individual NFL, NBA, NHL and MLS clubs, giving it a structural presence across US sport beyond any single tournament.

That year-round footprint, spanning concerts and touring theatre as well as league sport, means the World Cup dispute is one episode rather than SeatGeek's core identity. Separate legal pressure on FIFA's own primary ticketing, including subpoenas from the New York and New Jersey attorneys general over MetLife Stadium practices, named FIFA rather than the resale platforms; unlike StubHub, SeatGeek was not named in the Texas Attorney General's later ticket-delivery investigation or the Southern District of New York class action, both of which targeted StubHub specifically.