Product
Magicrop
WSC Sports' AI tool that auto-crops sports highlights into vertical, captioned clips.
Last refreshed: 15 July 2026 · Appears in 1 active topic
Timeline for Magicrop
#910 Jul
Mentioned in: TikTok packages WSC Sports' AI clip-cutting
Media's AI PivotCommon Questions
What is Magicrop?
Magicrop is WSC Sports' AI technology that auto-crops broadcast footage into vertical, captioned clips.
Who developed Magicrop?
WSC Sports, the Tel Aviv-based sports-video automation vendor.
Why does Magicrop matter for TikTok sports clips?
It lets rights holders turn footage into vertical, ready-to-publish clips within minutes for TikTok creators.
Background
Magicrop is WSC Sports' AI vertical-video technology, which auto-crops and reframes broadcast footage so the action stays tracked in frame while burning in styled captions optimised for audio-off viewing on mobile platforms.
The tool underpins WSC Sports' July 2026 partnership with TikTok, turning live action, archive footage and behind-the-scenes clips into ready-to-publish vertical highlights within minutes, without a rights holder losing control of usage or brand.
How the World Sees Them
European Commission and Paramount Skydance
a fundamentally flawed application of the antitrust laws
Rob Bonta and the twelve-state coalition
higher prices, lower quality, and less content
European Commission
currently undergoing an adequacy assessment by the Commission and the AI Board
Horizon Media
Agentic buying would soon be the new standard
TF1 Group
Netflix subscribers would now get the best of TF1
Fox Corporation
defining moment that pairs live sport and news with a leading streaming platform
ITV / Carolyn McCall
very much actively engaged