Timeline
EU AI Act Article 50
EU AI Act transparency provision requiring machine-readable marking of AI-generated synthetic content; in-market systems grandfathered to 2 December 2026.
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#11 31 Jul
Marking code draws 190, none of them TV
Media's AI Pivot#11 31 Jul
Meta tells the SEC what broadcasters do not
Media's AI Pivot#11 31 Jul
Mentioned in: Synthesia signs where its rivals did not
Media's AI Pivot#10 24 Jul
Correction: the EU deadline is 27 July
Media's AI Pivot#10 23 Jul
Mentioned in: ITV News airs consented AI faces
Media's AI Pivot#9 15 Jul
Two EU clocks strike on 22 July
Media's AI Pivot#8 7 Jul
Brussels stalls its own AI-label code
Media's AI Pivot#8 1 Jul
Mentioned in: Paramount-WBD deal stalls at three gates
Media's AI Pivot#7 18 Jun
Mentioned in: WPP convenes six rivals on AI buying
Media's AI Pivot#5 1 Jun
Mentioned in: Runway names the BBC, Fremantle, WPP
Media's AI Pivot#4 28 May
Mentioned in: AI encoding halves a Swiss feed
Media's AI Pivot#3 21 May
Spotify adopts DDEX to label AI tracks
Media's AI Pivot#2 15 May
Mentioned in: Publisher AI adoption hits 93% in Q4 2025
Media's AI Pivot#2 8 May
Created compliance pressure for EU broadcasters running AI inference through US-hosted infrastructure
Media's AI Pivot: Akamai puts Claude on the EU edge for $1.8bn#5 1 May
Brussels moves Article 50 to December
Media's AI Pivot#1 30 Apr