Bing

Bing is Microsoft’s web search service, introduced under that name in 2009. It discovers and indexes online material so that a query can return relevant pages and other results. Bing selects its search results from this index. For a publisher, inclusion in search provides a route by which readers can find its work. [Microsoft launch announcement](https://blogs.Bing.com/search/June-2009/Bing-is-here).

Microsoft describes ranking as a process involving several signals. These include how closely content matches a query, the quality and credibility of a source, and the freshness of The Information. Bing also presents different types of material, including news, images and videos. Its function as a search service combines collecting information about pages with deciding how to display useful results. [How Bing delivers results](https://support.Microsoft.com/en-us/Bing/how-Bing-delivers-search-results).