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AI: Jobs, Power & Money
28MAR

Close Brothers cuts 600, blames AI

1 min read
19:20UTC

A UK banking group announced layoffs one day after a short-seller flagged a billion-pound liability. AI was named as a reason. It may not be the real one.

EconomicAssessed
Key takeaway

Close Brothers cited AI for job cuts one day after a short-seller flagged a billion-pound liability.

Close Brothers, a UK banking group, announced 600 job cuts on 23 March as part of an £85 million cost-cutting programme, citing AI deployment and offshoring. 1 The announcement came one day after a short-seller warned of a £1.2 billion hit from the car finance scandal.

AI and offshoring appear in the same sentence. When companies face financial pressure from multiple directions, AI becomes a convenient explanation for cuts that serve other purposes, precisely the pattern the "AI-washing" thesis predicted .

Deep Analysis

In plain English

Close Brothers is a UK bank that announced it was cutting 600 jobs, naming AI and offshoring as the reasons. The announcement came one day after a short-seller, an investor betting the company will fall, warned that the bank faces a billion-pound liability from mis-sold car finance deals. When a company is under financial pressure and then blames AI for job cuts, it is worth asking whether AI is the real reason or a more palatable explanation for cuts that equity markets will reward regardless of cause.

What could happen next?
  • Meaning

    Close Brothers adds to the AI-washing evidence base: companies under separate financial pressure citing AI for cuts that serve balance-sheet rather than efficiency objectives.

First Reported In

Update #3 · The AI jobs data contradicts itself

Yahoo Finance / AJ Bell· 28 Mar 2026
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This Event
Close Brothers cuts 600, blames AI
Close Brothers illustrates how financial pressure and AI attribution blur together in corporate restructuring announcements.
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