FOX Sports reported an average United States audience of 38,937,000 for the World Cup final, with a peak of 51,685,000. The network called it a ratings record. Telemundo added 23.9 million viewers of its own coverage, and Sports Media Watch combined both figures to reach 66.4 million.
A stricter Nielsen-only count puts the total closer to 49 million, a reminder that the record claim rests on which measure is chosen.
