Moments Lab

Moments Lab is a French AI and media technology company, founded in 2016 by twin brothers Phil and Fred Petitpont, and rebranded from Newsbridge in March 2024 to signal its expanded focus on AI-driven video moment analysis. The company's patented MXT-1.5 multimodal AI merges face recognition, text detection, object identification, pattern analysis, and transcription to generate rich metadata at scale. Its Cloud Media Hub, Live Asset Manager, and Just Index products are used by TV networks, sports rights-holders, production companies, and archivists across Europe and North America. In the SMART STORIES consortium, Moments Lab supplies the AI metadata layer; on the EVS whiteboard its technology appears as multiple "Moments" records in the NEARLIVE store region of the SOM runtime .

Notable Moments Lab clients include the French public broadcaster France Télévisions, German public broadcaster SWR, French newspaper Le Parisien, and football clubs including Bayer Leverkusen and Olympique de Marseille. The company closed a €7 million Series A funding round to develop its US presence and recruit AI engineering talent. Its existing relationship with France Télévisions is significant: France TV is also subject to EU AI Act Article 50 transparency requirements from 2 August 2026, meaning Moments Lab's metadata tooling sits at the intersection of production automation and regulatory compliance for European broadcasters .