Liga MX

Liga MX, officially Liga BBVA MX for sponsorship purposes, is the top tier of professional association football in Mexico and the pinnacle of the Mexican football league system. The league comprises 18 clubs and runs two short tournaments per season: Apertura (July to December) and Clausura (January to May), each concluding with a knockout phase called the liguilla in which the top ten clubs compete for the title. Founded in its current professional form in 1943, it is one of the best-attended and most commercially significant football leagues in the Americas. Club América holds the all-time record with sixteen titles; Guadalajara and Toluca have twelve each.

Liga MX's commercial footprint extends well into the United States, where its clubs carry large diaspora followings and the league commands television rights deals that make it consistently one of the highest-rated Spanish-language sports properties in North America. Broadcasting rights are distributed across Televisa, TUDN, Apple TV+ and other platforms. The league's international visibility has grown alongside its push to modernise officiating and broadcast technology, the competitive gap with European leagues on infrastructure having been a recurring criticism.

In 2026, Liga MX became the first named top-tier football league to deploy Genius Sports' GeniusIQ platform across its full data operations, including semi-automated offside technology. The deployment signals a shift towards the kind of integrated data and officiating infrastructure that has become standard in the Premier League and Bundesliga. The GeniusIQ contract covers tracking data processing, automated broadcast graphics and real-time analytics, addressing multiple operational layers in a single agreement with a single technology partner.