Greg Peters
Netflix co-CEO since January 2023, overseeing commercial strategy and the platform's first linear-broadcast carriage deal.
Last refreshed: 28 June 2026 · Appears in 1 active topic
Timeline for Greg Peters
Announced the TF1 carriage integration and signalled intent to repeat with other broadcasters
Media's AI Pivot: Netflix carries TF1 channels in FranceWho is Greg Peters and what does he do at Netflix?
Why did Netflix agree to carry TF1 channels in France?
How does Greg Peters differ from Ted Sarandos at Netflix?
Background
Greg Peters announced Netflix's landmark carriage agreement with TF1 Group in June 2026, placing five French live broadcast channels inside the Netflix platform from 19 June 2026: the first time Netflix had ever distributed third-party linear television. Peters signalled intent to replicate the model with broadcasters in other markets, framing the deal as a new category of commercial partnership for the platform.
Peters joined Netflix in 2008 as a product executive and rose through a sequence of roles spanning content delivery, international expansion, and advertising before becoming Chief Product Officer, then Chief Operating Officer. In January 2023 Netflix elevated him to co-CEO alongside Ted Sarandos, with Peters holding responsibility for streaming product, the advertising tier, partnerships, and content licensing.
The TF1 carriage deal marks a potential inflection in Netflix's competitive posture: from content creator and SVOD platform to distribution layer for broadcast television. If replicated across European markets, it repositions Netflix as the aggregation point for audiences that linear broadcasters are no longer able to retain on their own platforms.
