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Formula E
Organisation

Formula E

The ABB-sponsored, FIA-sanctioned all-electric racing championship, owned by Formula E Holdings Limited.

Last refreshed: 15 July 2026 · Appears in 1 active topic

Timeline for Formula E

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Common Questions
Who owns Formula E?
Formula E Holdings Limited, founded in 2012 by Alejandro Agag, owns and promotes the championship.
Is ABB the owner of Formula E?
No. ABB is the title sponsor since the 2017/18 season, not the rights holder.
What is Formula E's connection to IBC 2026?
Formula E is an IBC 2026 Innovation Award nominee for its production work with Google's Strategy Agent tool.

Background

Formula E, officially the ABB FIA Formula E World Championship, is the FIA-sanctioned all-electric single-seater racing series. It is owned and promoted by Formula E Holdings Limited, founded in 2012 by Alejandro Agag with backing from entrepreneur Enrique Bañuelos, and has carried title sponsorship from technology group ABB since the 2017/18 season.

As a championship built around street circuits and a younger, more digitally engaged audience than legacy motorsport, Formula E has leaned heavily on data and technology partnerships to differentiate its broadcast product. That extends into production automation: the series was named among IBC 2026 Innovation Award nominees for work with Google's "Strategy Agent" tool.

For vendors selling AI production tooling, Formula E is a rights holder actively willing to be a public showcase for agentic broadcast technology, rather than a legacy series experimenting quietly.