Euan Blair

Euan Blair co-founded Multiverse in 2016 with Sophie Adelman and serves as its Chief Executive. Under his leadership the company reached a $2.1bn valuation in May 2026 following a $70m Series E led by Schroders Capital, with revenue growing 50% year-on-year and Q1 2026 as the company's first cash-positive quarter . Blair's thesis at founding was that traditional university routes to professional careers are inefficient for both employers and learners, and that structured apprenticeships integrated with AI tools could replace them at scale.

Euan Blair is the youngest son of former UK Prime Minister Tony Blair and Cherie Blair. He studied at Teesside University (Psychology, 2007) and Oxford University (Politics, Philosophy and Economics, 2010). He worked as a teacher in New York and at the Spear's Project before founding Multiverse, initially called WhiteHat. Blair's family background gives him unusual access to political networks, which he has used to position Multiverse as a delivery partner for government workforce policy, including engagement with the Apprenticeship Levy and Skills England frameworks. Critics have noted the commercial advantage this access confers; supporters argue that Blair's platform has demonstrably improved access to professional careers for learners who would not have reached them through traditional routes.

Blair's significance in the UK innovation context extends beyond Multiverse. His success in building a $2.1bn employer-facing EdTech business from London demonstrates that B2B enterprise software models can compete with US platforms in a sector that has historically exported talent and capital. The government's announcement of the AI and Future of Work Unit three days after Multiverse's Series E close suggests a deliberate alignment between commercial validation and policy framing; Blair's company is the benchmark against which the unit's 10 million upskilling target will implicitly be measured.