Broadcast Now

Broadcast Now is the United Kingdom's primary trade publication for the broadcasting and television production industry. Published by Future plc, the title covers commissioning decisions, ratings, production deals, technology deployments, and regulatory developments across the BBC, ITV, Channel 4, Sky, and the streaming services operating in the UK market. Its audience is concentrated among commissioners, production executives, facilities managers, and technology vendors serving UK broadcasters.

Broadcast Now's role in the media-AI story is as a primary sourcing outlet for production-technology adoption: it reported on the Lionsgate-Runway deal extension in June 2026 and has tracked generative-AI deployments across UK and international broadcasters, including France Televisions' RG Lab initiative. The publication sits at the intersection of the creative and technology industries in UK broadcasting, where AI adoption decisions are taken both at the commissioner level (what content to produce) and the facilities level (how to produce and post-process it).

For Lowdown's media-ai-pivot coverage, Broadcast Now serves alongside Deadline and the Sports Video Group as a trade-press anchor: its reports verify industry developments that originate in studio announcements and track the UK regulatory and commissioning environment's response to generative AI, a thread distinct from the US studio system covered by Deadline.