Sports Video Group

The Sports Video Group (SVG) is a New York-based trade organisation and media company serving the sports-broadcast technology industry. It produces conferences, research, and editorial content for engineers, technology executives, and vendors supplying the broadcast infrastructure used by sports rights holders and broadcasters in the United States and internationally. Membership includes major US broadcast networks, sports leagues, equipment manufacturers, and the technology vendors building the encoding, distribution, graphics, and production tools the industry depends on.

SVG's editorial coverage tracks the adoption of AI and machine-learning tools in live sports production: automated highlights, AI-generated graphics, real-time statistics visualisation, and camera automation. Its reporting on Fox One's AI-personalised dashboards and match summaries at the 2026 FIFA World Cup provided context for the technology choices behind what Fox Corporation is deploying alongside its $22 billion Roku acquisition. As a trade body rather than a general media outlet, SVG reaches engineers and technology buyers directly, making it a leading indicator of which AI tools are moving from experimentation to production deployment in broadcast.

SVG conferences, particularly the annual SVG Sports Summit and the SVG Europe events, are where vendors first demonstrate AI production tools to live-sports engineering audiences, and where broadcast executives signal procurement priorities. SVG's position in that ecosystem makes it a forward-looking sourcing outlet: technology disclosed at SVG events tends to surface in production at major sports rights events within two to three broadcast cycles.