Tubi

Tubi is Fox Corporation's free, ad-supported video-on-demand (AVOD) streaming service, operating at scale in the United States. It provides FOX with app-level viewing signal: when a user watches on Tubi, FOX knows what they watched, for how long, and in what sequence, but only within the Tubi app. FOX's $22 billion acquisition of Roku announced on 15 June 2026 is designed to complement that with device-level behavioural data, which sits below the app layer and captures cross-service behaviour across all apps on the device.

Tubi was acquired by Fox Corporation in 2020 for approximately $440 million. It monetises entirely through advertising, competing in the FAST/AVOD segment alongside Pluto TV (Paramount) and The Roku Channel. Tubi's catalogue spans licensed films, television series, and original productions. The FOX-Roku deal, if approved, would ADD The Roku Channel as a second FAST property in the FOX portfolio, creating an overlap in ad-inventory that raises integration questions about how the two free services would be managed together.

Tubi's strategic value to FOX is the first-party data it accumulates: every streaming session builds a profile the FOX ad-sales operation uses against advertisers seeking addressable audiences. The Roku layer, once acquired, would allow FOX to extend that addressability to households that never install Tubi but whose device and cross-app behaviour is captured at the OS level.