The Roku Channel

The Roku Channel is Roku's owned free, ad-supported streaming service (FAST channel), operated directly by Roku on its connected-television platform. It carries licensed content and original programming, monetised entirely through advertising rather than subscription fees. As part of Fox Corporation's $22 billion acquisition of Roku announced on 15 June 2026, The Roku Channel would transfer to FOX's portfolio, sitting alongside Tubi as a second FAST service.

The Roku Channel's primary distribution advantage is that it is pre-installed on every device running the Roku OS, giving it default placement in front of the platform's more than 100 million active streaming households. FOX already operates Tubi as a FAST channel; combining the two properties creates an ad-inventory overlap and integration question that FOX will need to resolve post-close. Whether FOX merges the channels, maintains them separately, or uses Tubi as the consumer brand while The Roku Channel functions as an inventory aggregator remains unanswered at the time of the acquisition announcement.

For the broader media-AI market, The Roku Channel is significant as a potential distribution vehicle for Fox One's AI-generated content and personalised streams. The device-layer data Roku OS provides would enable FOX to serve AI-personalised content across The Roku Channel's pre-installed footprint at scale.