TheWrap
US entertainment-industry trade publication covering Hollywood, television and streaming business news.
TheWrap, the Los Angeles entertainment-trade title, reported preliminary Nielsen data on 20 July 2026 putting the World Cup final's Telemundo-and-Peacock audience at 22.6 million, up 150% on 2022's combined total for the same two platforms.
Last refreshed: 23 July 2026 · Appears in 1 active topic
Timeline for TheWrap
Mentioned in: Fox claims a US soccer ratings record
2026 FIFA World CupPublished Nielsen's preliminary 22.6 million Telemundo-Peacock viewership figure
2026 FIFA World Cup: Nielsen's 22.6m covers two platforms, not AmericaBackground
TheWrap is a Los Angeles-based entertainment-industry trade publication founded in 2009, covering Hollywood, television, streaming and media-business news for an industry readership rather than a general audience.
Its World Cup coverage sits in that beat: on 20 July it reported preliminary Nielsen data putting the final's Telemundo-and-Peacock audience at 22.6 million, up 150% on the same two platforms' combined 2022 total, a figure that excluded FOX's English-language coverage entirely. That preliminary number ran ahead of FOX's own network-released average of 38,937,000 with a peak of 51,685,000, and of the combined 66.4 million figure other outlets built by adding FOX's and Telemundo's self-reported totals together.
As a trade title rather than a wire service, TheWrap's value lies in surfacing industry data quickly for an industry readership, not in publishing the definitive, audited figure once Nielsen finalises it.
What is TheWrap?
Why did TheWrap's World Cup final viewership figure exclude Fox Sports?
Where is TheWrap based?
Written with AI from Lowdown's published reporting. Not individually reviewed by an editor. Updated 23 July 2026. Editorial standards.