Organisation

Red Bull Ventures

Corporate venture arm of Red Bull, investing in sports, media and technology.

Last refreshed: 7 July 2026

Key Question

Why did Red Bull back a video-AI startup's sports vertical?

Common Questions

What is Red Bull Ventures?

The direct corporate venture-capital Arm Red Bull launched in 2025, targeting a 200m euro fund across media and entertainment technology, sport and human performance, and sustainability.Source:

Why is Red Bull investing in AI video startups?

Red Bull Ventures backed TwelveLabs' $100m Series B on 1 July 2026 to support the startup's sports-video vertical, extending Red Bull's media operations into AI clip-search tooling.Source:

How much money does Red Bull Ventures manage?

Red Bull Ventures is targeting a 200m euro fund, run out of Fuschl am See, Austria, since its 2025 launch.Source:

Background

Red Bull Ventures backed TwelveLabs' $100m Series B on 1 July 2026, joining the round specifically to back the video-AI startup's sports vertical.

Launched in 2025 and based in Fuschl am See, Austria, Red Bull Ventures is the energy-drinks group's first direct corporate venture-capital platform, targeting a 200m euro fund. It invests across media and entertainment technology, sports and human-performance Science, and sustainability, led by Nai-Tseng Chen and Sabrina Jones.

The unit replaces Red Bull's earlier practice of backing startups indirectly through outside funds such as Speedinvest and Calm/Storm. Betting directly on a video-understanding AI vendor's sports-clipping capability extends Red Bull's long-standing media operation into the AI tooling that broadcasters and rights holders increasingly rent rather than build.