Marketing Dive

Marketing Dive is an American digital trade publication covering marketing strategy, advertising technology, and brand communications, aimed at marketing directors and senior executives. The publication covered Warner Bros. Discovery's disclosure at Cannes Lions in June 2026 that it was rebuilding its entire US advertising technology stack on AWS using Amazon Bedrock AgentCore, with autonomous agents managing media planning, demand forecasting, real-time campaign optimisation, and closed-loop measurement.

Marketing Dive is part of the Industry Dive network, a portfolio of more than 20 B2B trade publications built on concise, well-sourced newsletters and websites serving professionals who want efficient sector briefings rather than long-form commentary. Industry Dive was founded in 2012 and was acquired by Informa in 2022; Marketing Dive launched within that network and focuses on brand marketing, agency relationships, media planning, and the data and technology products used in modern advertising, with a primary US audience. Sibling publications in the network serve adjacent sectors including retail (Retail Dive), technology (Tech Dive), and supply chain (Supply Chain Dive), creating cross-portfolio reach into the enterprise buying community.

Trade publications like Marketing Dive serve as translators between platform and technology company announcements and the business-outcomes language used by their CMO and VP Marketing readerships. As AI reshapes campaign planning and automated media buying, their role in helping senior marketers evaluate structural shifts separates them from practitioner-focused titles aimed at programmatic traders and media buyers. Marketing Dive's position within the Industry Dive network gives its coverage of agentic advertising developments simultaneous reach into the retail, technology, and supply chain communities whose marketing spending drives the sector.