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ITV News Wales
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ITV News Wales

Welsh regional news service of ITV; publisher of ITV Wales poll for Senedd elections.

Last refreshed: 10 April 2026

Key Question

How damaging is the ITV Wales poll for Eluned Morgan?

Latest on ITV News Wales

Common Questions
Who publishes the ITV Wales voting intention poll?
ITV News Wales, the Welsh regional news service of ITV, based in Cardiff.
What did the ITV Wales poll show about Eluned Morgan's seat in Ceredigion Penfro?
The March 2026 ITV Wales poll (fieldwork 9-18 March) projected Welsh Labour below the threshold in Ceredigion Penfro, meaning First Minister Eluned Morgan could lose her seat.Source: ITV News Wales

Background

ITV News Wales (Welsh: Newyddion ITV Cymru Wales) is the Welsh regional news service of ITV, based in Cardiff. It publishes the ITV Wales poll, a periodic constituency-level voting intention survey for the Senedd that has become the most scrutinised Welsh polling series in the 2026 election cycle.

The March 2026 ITV Wales poll, with fieldwork 9 to 18 March 2026, projected Welsh Labour below the 12 per cent entry threshold in Ceredigion Penfro — meaning First Minister Eluned Morgan, who stands at the top of the Welsh Labour list in that constituency, is projected to lose her seat under the new closed-list PR system. This single finding has become the defining image of Welsh Labour's 2026 campaign collapse in UK political coverage. ITV News Wales broadcasts from its Cardiff studios as part of the UK-wide ITV network, with evening regional news bulletins alongside the national Good Morning Britain and News at Ten programmes.

For readers outside Wales, ITV News Wales matters chiefly as the publisher of the polling series that has framed the entire Welsh 2026 narrative. Its March survey did not merely report a statistic; it set the interpretive lens through which the Senedd election has been covered nationally, making it one of the most consequential Welsh journalism outputs in recent electoral history.