ITV GenAI Ads Manager
ITV’s managed service for creating television adverts with generative AI.
Announced on 9 October 2025, ITV GenAI Ads Manager helps businesses make television adverts from their existing online material. ITV’s creative team manages production, with Clearcast approval required before transmission.
Last refreshed: 22 October 2026 · Appears in 1 active topic
Timeline for ITV GenAI Ads Manager
ITV AI ads draw 16 TV newcomers
Media's AI PivotBackground
ITV GenAI Ads Manager is a managed advertising service that uses generative AI to turn a business’s existing material into television creative. It draws on content such as the advertiser’s website and social pages. Magnite’s streamr.ai supplies the technology, while ITV’s commercial creative team works with the advertiser on the production. The intended customers include smaller businesses seeking to advertise on television. [ITV launch announcement](https://www.itv.com/presscentre/print/pdf/node/50871).
The service combines software with human oversight and broadcast approval. Generated adverts require Clearcast clearance before transmission, and the offer supports ITV’s broadcast channels and streaming platforms. This production arrangement matters when describing what customers buy: the service includes a managed creative process, with the broadcaster’s team involved in preparing advertising for its services.
How does ITV GenAI Ads Manager create an advert?
Who supplies the technology behind ITV GenAI Ads Manager?
What approval does an ITV generated advert need?
Written with AI from Lowdown's published reporting. Not individually reviewed by an editor. Updated 22 October 2026. Editorial standards.