Forrester
US technology market research firm tracking enterprise AI adoption and workforce trends.
Last refreshed: 30 March 2026 · Appears in 1 active topic
Has Forrester's 55% AI regret rate become the number boards dread seeing?
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- What is Forrester?
- Forrester Research is a US independent technology and market research firm founded in 1983, headquartered in Cambridge, Massachusetts. It produces analysis for enterprise technology buyers and vendors, covering AI adoption, workforce strategy, and consumer behaviour.Source: Forrester
- What did Forrester say about AI layoffs in 2026?
- Forrester placed the AI layoff regret rate at 55%, predicting that half of companies which cut roles due to AI will quietly reverse those decisions, often through offshore hires or lower-paid replacements rather than like-for-like rehiring.Source: Forrester
- How does Forrester differ from Gartner and IDC?
- All three are independent technology research firms competing for enterprise research spend. Forrester focuses more heavily on consumer and workforce behaviour analysis, while Gartner is broader in enterprise IT coverage and IDC leads on market share data and hardware forecasting.Source: Forrester
- Is Forrester's AI regret research reliable?
- Forrester's 55% AI regret finding independently corroborated an Orgvue survey of 300 HR managers showing the same rate. It also aligned with Klarna's public admission that replacing 700 agents with AI damaged customer satisfaction, lending cross-source credibility.Source: Forrester / Orgvue
- What is Forrester predicting about AI jobs in 2026?
- Forrester predicts that half of companies that cut jobs to fund AI investment will reverse those decisions quietly, frequently replacing them with offshore roles or lower-paid positions. The firm frames this as a structural correction rather than a temporary blip.Source: Forrester
Background
Forrester Research is a US technology and market research firm founded in 1983, headquartered in Cambridge, Massachusetts. It produces independent analysis for enterprise technology buyers and vendors, competing directly with Gartner and IDC for corporate research spend. Its methodologies cover consumer behaviour, workforce strategy, and technology investment decisions.
Forrester has emerged as a key voice in the AI workforce reckoning. The firm independently placed the AI layoff regret rate at 55%, predicting that half of companies which cut roles for AI will quietly reverse those decisions, often through offshore hires or lower-paid replacements. This finding corroborated broader industry evidence, including Klarna's public admission that replacing 700 agents with AI damaged customer satisfaction.
The tension Forrester captures is structural: companies face pressure to show AI productivity gains, yet the evidence increasingly shows that wholesale headcount cuts are economically self-defeating. As Atlassian cut 1,600 jobs in March 2026 to fund AI investment, Forrester's data positions it as an early warning system for the AI displacement cycle, not a cheerleader for it.