AI Board

The AI Board is the EU-level body established under the EU AI Act to oversee implementation, support national-authority coordination, and issue guidance on the Act's application. It is conducting the adequacy assessment of the Code of Practice on marking and labelling of AI-generated content, finalised by the European Commission on 10 June 2026 after the closing plenary. The Code, which applies from 2 August 2026, requires deployers to label AI-generated text on matters of public interest, with an exemption for text under human editorial responsibility. Sign-up is open; no EU broadcaster or media company had yet signed as of the Code's finalisation.

The AI Board operates alongside the European Commission and national AI authorities (one per member state) in the EU AI Act's multi-layer enforcement architecture. Its adequacy assessment of the Code of Practice is the process through which the Commission determines whether signatories can use the Code to demonstrate compliance with the EU AI Act's transparency obligations. This assessment is the next formal gate between the finalised Code and its use as a compliance instrument.

For media companies operating in the EU, the AI Board's role is practically significant: a positive adequacy assessment would make the Code of Practice the primary compliance route for AI content-labelling obligations under the EU AI Act. The AI Board's composition, deliberation process, and timeline for the adequacy assessment are therefore directly relevant to the speed at which the European media industry can align its generative-AI tooling with the Act's transparency requirements.