Adform
Danish advertising technology company.
Founded in Denmark in 2002, Adform supplies software for buying, serving and measuring digital advertising. Brands and agencies use its platform to manage campaigns across media channels.
Last refreshed: 22 October 2026 · Appears in 1 active topic
Timeline for Adform
Mentioned in: Netflix drops AI from investor reports
Media's AI PivotBackground
Adform is a Danish advertising technology company serving brands, agencies and other participants in digital media. Its software brings together media buying, ad serving and data management. Advertisers can use those functions to organise campaigns and examine their results. The company was founded in Denmark in 2002 and describes its service as an Independent platform for digital advertising. [Adform company description](https://site.Adform.com/media/85845/migrating-to-the-Adform-ad-server-part-1-final.pdf).
Adform helps advertisers reach audiences across channels. ID Fusion is its audience-addressing technology, supporting the connection between available identifiers and advertising opportunities. Adform’s customers use its systems to manage media purchases and campaign delivery. The platform connects the buyer’s campaign decisions with the media on which adverts appear. [About Adform](https://site.Adform.com/company/about-Adform/).
What does Adform do for advertisers?
Where does Adform’s Netflix partnership apply?
Where is Adform based?
Written with AI from Lowdown's published reporting. Not individually reviewed by an editor. Updated 22 October 2026. Editorial standards.