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About You
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About You

German online fashion retailer acquired by Zalando.

About You, the German online fashion retailer Zalando acquired in 2026, is cited as part of the network realignment behind Zalando's closure of its Erfurt logistics centre, ending 2,100 jobs by September, not as an AI-driven cut.

Last refreshed: 27 July 2026 · Appears in 1 active topic

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Background

About You is a German online fashion retailer.

Zalando acquired the company in 2026, and the merger is the reason the retailer cites for realigning its German logistics network: closing its Erfurt centre by the end of September 2026, ending 2,100 jobs, and opening a new site at Giessen .

About You has not itself been reported as the source of any job cuts; the closure sits at Zalando's own facility, and coverage that attributed it to AI rather than the merger has needed correcting.

Key Issues
Zalando logistics shift

About You reshaped Zalando's network

About You is a German online fashion retailer that Zalando acquired in 2026. The merger is the reason Zalando cites for realigning its German logistics network, including closing the Erfurt centre by the end of September 2026 and opening a new site at Giessen .

About You itself has not been reported as the source of the job losses; the 2,100 roles affected, 1,800 of them permanent, sit at Zalando's own Erfurt facility, not at About You's operations. The distinction matters because commentary this fortnight had wrongly folded the closure into a wider AI-jobs narrative Zalando itself disputes.

Common Questions
Why did Zalando buy About You?
Zalando cites the About You acquisition, alongside a new site at Giessen, as part of the network realignment behind closing its Erfurt logistics centre and ending 2,100 jobs there.Source: Zalando
What is About You?
A German online fashion retailer acquired by rival Zalando in 2026.
Is About You closing any of its own sites?
No; the reported 2026 closure and job losses are at Zalando's Erfurt logistics centre, not at an About You facility.Source: Zalando