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WPP
World's largest advertising holding group; launched the Buyer Agent and convened the Agentic Standards Initiative at Cannes Lions 2026.
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#7 18 Jun
Mentioned in: Horizon ships its own buying layer
Media's AI Pivot#7 18 Jun
Unveiled Buyer Agent prototype and convened Agentic Standards Initiative on MCP at Cannes Lions
Media's AI Pivot: WPP convenes six rivals on AI buying#5 1 Jun