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VideoWeek
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VideoWeek

UK trade publication covering programmatic video, connected television, and digital video advertising strategy.

Last refreshed: 28 June 2026 · Appears in 1 active topic

Key Question

How does VideoWeek cover the shift to AI-driven video advertising in Europe?

Background

VideoWeek is a British trade publication covering the video advertising industry, with editorial focus on programmatic video, connected television, addressable advertising, and the technology platforms underpinning digital video buying and selling. The publication tracks major commercial deals and platform announcements relevant to advertisers, agencies, and publishers operating across digital and broadcast video channels, including the wave of agentic-advertising developments reshaping the sector throughout 2026.

VideoWeek publishes daily news, analysis, and research reports aimed at video advertising professionals in Europe and internationally. Its coverage spans demand-side platforms, supply-side platforms, streaming audience measurement, and the European regulatory environment affecting digital video, including Digital Markets Act compliance obligations for major platforms and the implications of evolving ePrivacy rules for video targeting. The publication operates events and roundtables alongside its editorial output, serving as a convening forum for the European video advertising community.

As television and digital video converge and advertising buying shifts from manual insertion orders towards programmatic and increasingly autonomous agentic systems, specialist outlets like VideoWeek serve as the institutional record for an industry in rapid structural change. Its UK base and European focus make it a counterpart to US-oriented advertising trade titles, covering the European market's distinct regulatory conditions and the commercial dynamics of a region where public broadcasting, subscription streaming, and advertiser-supported video coexist under different policy frameworks from the US market.

Common Questions
What is VideoWeek and what does it cover?
VideoWeek is a UK-based trade publication covering programmatic video advertising, connected television, addressable advertising, and the European digital video market, publishing daily news and research for industry professionals.
Who reads VideoWeek?
VideoWeek's audience is video advertising professionals: buyers, sellers, platform operators, and agency strategists working in digital video and connected television, primarily in Europe.
How does VideoWeek differ from US advertising trade publications?
VideoWeek focuses on the European video advertising market and its distinct regulatory environment, including the EU Digital Markets Act and ePrivacy rules, whereas US titles such as MediaPost focus on the American programmatic and digital advertising ecosystem.
Source Material