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Penske Media Corporation
OrganisationUS

Penske Media Corporation

US digital media company owning Variety, Rolling Stone, Billboard, and (from June 2026) The Verge and other Vox Media titles via its PMX subsidiary.

Last refreshed: 28 June 2026

Key Question

Is Penske Media the last buyer standing for US digital publishing brands?

Timeline for Penske Media Corporation

#718 Jun

Penske folds Vox titles into PMX

Media's AI Pivot
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Common Questions
What brands does Penske Media Corporation own?
Penske Media Corporation owns Variety, Rolling Stone, Billboard, The Hollywood Reporter, Deadline, WWD, and (from June 2026) The Verge, Eater, SB Nation, Popsugar, The Dodo, and Thrillist via its PMX subsidiary.Source:
Why did Penske buy Vox Media titles?
Penske Media acquired the consumer titles from Vox Media on 18 June 2026 to consolidate them into PMX, its new digital publishing subsidiary, expanding its digital reach at a time when standalone publishers face advertising pressure from social and AI platforms.Source: Penske Media Corporation
Who owns The Verge after the Vox Media deal?
The Verge is now owned by Penske Media Corporation, which acquired it on 18 June 2026 and placed it under the PMX subsidiary. New York magazine, Vox.com, and the Vox Media Podcast Network were separately acquired by Lupa Systems.Source: Vox Media

Background

Penske Media Corporation acquired The Verge, Eater, SB Nation, Popsugar, The Dodo, and Thrillist from Vox Media on 18 June 2026, folding them into a new subsidiary PMX with Ryan Pauley named as PMX Global president. Simultaneously, James Murdoch's Lupa Systems acquired New York magazine, Vox.com, and the Vox Media Podcast Network for over $300m, completing a two-way split of Vox Media.

Founded by Jay Penske, PMC owns a portfolio spanning Variety, Rolling Stone, Billboard, The Hollywood Reporter, Deadline, and WWD across entertainment, music, fashion, food, and sport verticals. The company operates as a private media group without public market reporting obligations, allowing it to pursue acquisitions without shareholder approval timelines.

The Vox acquisition makes PMC the dominant aggregator of US digital lifestyle publishing, consolidating audience and advertising inventory at a moment when independent digital publishers face acute revenue pressure from social platforms and AI-generated content.

Source Material
Penske Media Corporation