Ocesa
Mexican live-events promoter that operated the Guadalajara Fan Festival via a subsidiary.
A subsidiary of Ocesa, one of Mexico and Latin America's biggest live-entertainment promoters, won the contract to run Guadalajara's FIFA Fan Festival, a 300 million peso booking that a local tally published by 28 July ranked as the state's costliest World Cup line item.
Last refreshed: 28 July 2026 · Appears in 1 active topic
Why did a concert promoter land the biggest line on Jalisco's World Cup bill?
Timeline for Ocesa
Operated the Fan Festival contract via a subsidiary
2026 FIFA World Cup: A reporter added up Jalisco's contractsBackground
Ocesa is one of Mexico and Latin America's largest live-entertainment promoters, running concerts, venues and large-scale public events across the region.
Its core business is producing and operating live events at scale, work that continues year-round independent of any single booking. The Guadalajara Fan Festival contract during the 2026 World Cup is one instance of that standing capability, awarded through a subsidiary rather than the parent company directly.
The contract's prominence in Jalisco's public spending records reflects the scale of the booking rather than any unusual dependence by Ocesa on World Cup-related work specifically.
Ocesa lands the Fan Festival deal
Winning the Guadalajara Fan Festival was, for Ocesa, an addition to its everyday business of staging concerts, venues and large public events across Mexico and Latin America, awarded through a subsidiary rather than the parent company. The 300 million peso deal carries a teardown Deadline of 7 August 2026.
For Jalisco's state government, the booking became the biggest single entry in its reconstructed World Cup ledger; for Ocesa, it was one live-events contract among many, no different in kind from the concerts and public events the company runs year-round.
What did Ocesa do for the World Cup?
What is Ocesa?
How much was Ocesa's Guadalajara Fan Festival contract worth?
